TARGET: DOTS & RINGS BRANDING

 

Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.

The result is a collection of images that embody the lively aspirations of the Target brand. It’s living and breathing the logo in a bold new way.


Recognition:
Clio•  Communication Arts  •  How Magazine