TARGET: SUMMER

 

We helped Target make a big honkin' statement with their Summer campaign. Studies show that people don't like to read. They especially don't like to read ads or in-store signage. We solved this by not using any copy in-store. Instead we used gigantic signs of 3D rendered summer icons. These things looked so real that it fooled your eyes if you were standing at the right angle. We took this same solution when approaching OOH, Print and Broadcast. The results were big profits.